In July, Free Fire will unveil a new look and feel to herald in a new era.
Through its second Battle In Style advertising campaign, Free Free unveils its updated style.
FF Co-Lab, Free Fire's new global co-creation initiative, will debut in July alongside the company's rebranding.
After July 20th, there will be further content updates, events, and bonuses for players to enjoy.
Revamped visuals for Free Fire
In July, Free Fire will introduce a whole new game mode. Free Fire's brand refreshment includes a new logo, icons, font, and graphics, making the game's UI more colorful and immersive than ever before. The new look is an outgrowth of the Battle In Style mindset, which was unveiled last year and has since been represented in a slew of campaigns and adjustments. The updates implemented today fully embody the spirit of Battle In Style, which is obvious among its players and can be seen in the game's new aesthetic: they are energetic, expressive, free-spirited, and unabashedly true to themselves. Experience the essence of Battle In Style in this animated short.
Engage the enemy in "Free Fire" Style.
In addition, the Free Fire: Battle In Style campaign, featuring the Free Fire character Maxim, will return to the game this July, inviting players to take part. The film Battle In Style chronicles the lives of a real-life shop worker and his game character, Maxim. The revamp of the Free Fire brand encourages the store clerk to break out of his routine and into his true self, embodying the game's ethos. The film's tagline, "Don't Hold Back, Battle In Style!" is meant to serve as an inspiration to young people all across the world.
FF Co-Lab: Free Fire co-creates with players, brands, and professionals.
As part of its rebranding, Free Fire is introducing a new international collaboration platform called Free Fire (FF) Co-Lab. Free Fire's FF Co-Lab is an international hub where players, professionals, and brands can collaborate on original content. As a first step in this direction, Free Fire collaborated with renowned type designer Akira Kobayashi to create a brand font called Garena Free Fire, which is used throughout the mobile game and beyond. There's a motivational backstory to the font's design that you can learn more about on YouTube.
Now, with the launch of the first FF Co-Lab worldwide contest, FF Co-Lab: Light Up The Map, Free Fire is seeking to work together with its global community of players. Starting on the 20th of July, players will be able to submit their own artwork based on the Free Fire theme for a chance to be featured in an upcoming Free Fire map and win prizes. Participation in the form of player votes for their preferred ideas to be implemented in Free Fire is also planned.
There will be many exciting things to look forward to between July 20 and July 23.
Along with the rebrand comes new gameplay modes and features for the game. Free Fire's Lone Wolf and Clash Squad modes will get a new buff system on July 20. In addition to the rebranding, players will be able to take part in a number of events and activities that will allow them to witness Free Fire's transformation and engage in Battle in Style.
From July 20-23, look out for Battle In Style events and incentives.
