Angry Birds Makes a Big Comeback in China with Kingsoft Shiyou and Xiaomi Partnership
Rovio Entertainment, the creators of the globally iconic Angry Birds franchise, has officially announced its highly anticipated return to Mainland China. This relaunch is made possible through a powerful new partnership with Kingsoft Shiyou, the gaming arm of Kingsoft Corporation Limited, and mobile tech giant Xiaomi.
This collaboration marks more than just a return—it signals a strategic move to reintroduce Angry Birds to a new generation of Chinese players, while also giving longtime fans a nostalgic trip back to the early days of mobile gaming.
Instant Access via Xiaomi Smartphones
A key highlight of this relaunch is the pre-installation of Angry Birds on Xiaomi's newest flagship devices—the Xiaomi 17 Pro and 17 Pro Max. This means users can dive straight into the game the moment they power on their devices—no download required.
According to promotional material, Angry Birds 2 will be the first title to go live as part of this initiative. Its easy-to-learn gameplay and iconic slingshot action are expected to resonate well with both new and returning fans.
More Than Just a Game Launch
Rovio isn’t just reviving a game—it’s re-establishing a brand. The company emphasized that Angry Birds has always stood for “simple yet engaging fun,” and that this re-entry into China is about delivering that same spirit to a new audience.
Moreover, this relaunch could pave the way for more region-specific content, localized in-game events, and expanded partnerships designed to keep Chinese players continuously engaged.
What’s Next for Angry Birds in China?
This partnership could be just the beginning. With an evolving portfolio that includes titles like Angry Birds Rush, Angry Birds Bounce (on Apple Arcade), Angry Birds Block Quest, and Angry Birds Kingdom, Rovio appears ready to deepen its mobile presence in China.
Each of these games explores new genres and mechanics—suggesting that Rovio is eager to push beyond the classic slingshot formula to stay relevant in a fast-paced mobile market.
Final Thoughts
Rovio’s strategic collaboration with Kingsoft Shiyou and Xiaomi signifies a bold return to one of the world’s largest mobile gaming markets. By offering instant access to Angry Birds on new Xiaomi devices and teasing a future filled with more localized content, the franchise is poised to soar once again—this time with China fully in its sights.
.png)
